About — The Dev Marketer
I’m Gopi Krishna. Founder of Hyperleap AI and Beyond Time. Before that, 11 years at Microsoft building systems for Office 365 and Outlook.com at planet scale. MBA from ISB. Based in Hyderabad.
I returned from the US in 2017 to build in India. Eight years of startups later, things are actually working.
What this newsletter is about
Since early 2026 I’ve been building GTM Brain: a go-to-market operating system I run out of a codebase. Social content pipelines. SEO blog generation. Google Ads automation. Analytics. All of it operated via Claude Code, Anthropic’s agentic CLI tool.
I use it every day for Hyperleap AI, Beyond Time, and a handful of clients. It’s live. It’s producing results. And I’m writing about every step.
This newsletter is called The Dev Marketer because that’s what I am: a developer doing marketing with code. No theory. No frameworks without the implementation behind them. Just what I built, how I built it, and what it did to the numbers.
